Customer Relationships

Atul Menon
Nov 10, 2020
Photo by Cytonn Photography on Unsplash

In today’s business world relationship with the consumer play a major role. Widening our business whether it is in the area of software or in any sale of manufactured products depends upon a strong client base and customer satisfaction . As the saying goes in business customer is the king and production and sale flourish only if we have good marketing techniques. Therefore to increase business, marketing strategy has a big role to play. Good relationship with each and every buyer will create a longstanding goodwill . A company’s rating depends upon the goodwill it earns in the market. Relationship with the consumer depends upon the after sale guarantee and warranty given to the product sold . Frequent inquiry and follow up about the product sold is vital for getting a boost to its sale and for building a reputation for the company. A satisfied customer will always refer their preference of a product to his friends which will increase sale and bring profit to the seller. Thus continued relationship with a consumer benefits the company to reach higher goals.

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